Creative & strategic experiences to grow your brand
BEST RESULTS
The campaign was picked up by traditional news media and social networks. We reached our goal of getting the message out to all of society, but we also made a dream come true: a few days after the launch of the campaign, the Spanish Parliament ended the exclusion of people with HIV from holding public office. An unparalleled step toward social equality.
Arkano x Cesida
THE CHALLENGE
HIV affects more than 160,000 people in our country. Much more than a disease, HIV is a social stigma, though with treatment the viral load is undetectable and the disease becomes untransmissible. People with HIV nonetheless face numerous institutional, legal, and social barriers.
Client
CESIDA
Tag
Awareness Campaign
#BATTLEINTOLERANCE
CESIDA launched a campaign with none other than Arkano, one of the edgiest rappers in Spain today. Arkano used his art as a platform to confront those who discriminate against people with HIV.
